Lujovi and Obeikan MDF España
Passion for the strawberry
The compilation of the strawberry campaign in the province of Huelva, which is on the verge of beginning, is always a frenzy of activity. It is an economic activity of great importance in the province and it supplies domestic and foreign markets with the first strawberries of the year.
The list of producers and suppliers of this product is enormous, and has a very high degree of agricultural modernization. But if we want to speak about top producers for volume and for brand image, the list diminishes very much, and undoubtedly if we count them with the fingers of a hand Javier Gutiérrez Padilla would appear.
Javier, at the head of LUJOVI S.A., is an example of a successful initiative deprived of an agricultural activity that is traditionally dominated by the big cooperatives of the zone.
Lujovi’s commercial brand is PASSION, which has used Obeikan boxes from his introduction on the market three seasons ago. A pitufo of minor height that reduces the unit of sale to 1Kg and allows the strawberry to be more visible for the buyer, against the usual 2Kg pitufo (30x20x10cm).
Another advantage of Passion's box is that containing only two caps of product, it prevents the fruit from flattening, remains more drafty and generally it arrives in better conditions to the final consumer.
In short, a product of the best quality supported and presented in the best conditions for the suitable packing that marks the difference.
Javier Gutierrez from Lujovi and Gabor Vass, Commercial Director
from Obeikan MDF, at the Fruit Attraction fair in Madrid, Nov.09
