Obeikan attends the Global Berry Congress 2019

Obeikan MDF has attended as exhibitor the Global Berry Congress in its recent edition, held between the 25th and 27th  of March in the Dutch city of Rotterdam.

The event brought together more than 550 international professionals from the berry industry to discuss the current situation and future of this fruit category. With a very complete programme of presentations, in the congress there’s been representatives from retail and production to post-harvest treatments, machinery and packaging.

“We’ve stocked this fruit category since the company’s foundation. In fact, our first packages were designed for the marketing of strawberries”, recalled Salvador Martínez, General Manager of Obeikan.

Today, Obeikan is present in multiple international markets selling berries packaging. These include the UK, Ireland, Holland, Germany, Belgium, France, Spain, Portugal and Morocco, among others. “Obeikan is growing significantly in this category thanks to our specialty of small unit sales packages, with new formats and creative solutions tailored according to the client needs, helping them promote their product at the point of sale. In addition, we also have our new line of displays for promotion at the point of sale, the ideal complement for our modular packaging”, adds Martínez.

Obeikan’s firm commitment to the berries category, which together with the tropical category are experiencing the fastest growth in the world, is very much in tune with consumer trends – instead of only buying the product, consumers go further by looking for a consumer experience and taking into account the social responsibility of the product, where a sustainable use in packaging takes on special importance.

Acquiring responsibility in ASYFE

At Obeikan we face the final stretch of March with very good news: the General Assembly of the Association of Sawmills and Manufacturers of Wooden Containers (ASYFE) has appointed us Members of its Board of Directors. On March 12, our General Manager, Salvador Martínez, thanked us for this appointment, took charge of the position and expressed his complete willingness to assume the responsibility that it entails.

ASYFE was founded in 1948 with the aim of representing more than 50% of the national production of fruit and vegetable wood packaging within the province of Valencia. Currently, it counts with more than 23 sawmill companies, manufacturers of wooden containers and sawmills of plywood board for wooden containers. In addition, it is a member of  the Spanish Federation of Wood Packaging and its Components (FEDEMCO).

With this appointment, Obeikan will begin to participate actively in the management of the Association, working together with the other members of the Board in defence and promotion of the interests of ASYFE and of the industry.