There was no way that Obeikan MDF was going to miss the V Berry Congress organized by Freshuelva in Casa Colón.

With the primary objective of international exposure, the sales team covers and attends the most important events in the sector on the Iberian Peninsula, which include this one held in the capital of Huelva on 19 and 20 June. The event offers excellent business opportunities, being attended by more than 1,200 trade professionals in the red fruit world.

Among the key topics at this edition of the congress were sustainability and product differentiation through packaging. Filipe da Silva, global account manager for red fruit at the Dutch multinational Jaguar, during his speech in Huelva, asserted that “one of the best options, which is also environmentally-friendly and responds to the demands of consumers and buyers who are now much more environmentally-aware, is using 100% recyclable packaging for our products.”

Our laser-cut containers dovetail perfectly with the trends that Da Silva highlighted in his analysis of the Spanish red fruit sector: “The treatment of product during both storage and transport cannot be neglected, and the fact is that in the Dutch and Scandinavian markets buyers and consumers ‘eat’ with their eyes and put a premium on appearance over flavour. Later on, the condition of the product in warehouses and/or supermarkets is crucial,” he explained.

Bearing these considerations in mind, Obeikan is the perfect partner for production companies to achieve optimum conservation of red fruit, thanks to the design of our packaging, which facilitates perfect stacking, automated palletization, increased structural resistance and improved ventilation, all of which guarantee that the product will reach its destination in the optimal condition.

Red fruit is an important product segment for Obeikan and our catalogue features more than 20 different formats for supplying this category. You can view some of them at the links shown below:

  • 150×100

  • 200×200

  • 300×200

  • 300×250

  • 400×300

  • 600×400


Obeikan MDF implements ‘Obeikan Manufacturing Excellence’ as a work system

  • At Obeikan MDF we have taken a step forward in terms of sustainability and the future growth of the company. Through the implementation of the OME (Obeikan Manufacturing Excellence) work system based on effective and tested methods, and using the successful “Toyota Way” and the “IWS” of Procter&Gamble as references, we have aimed to make the company one of the best in the sector.

Thus, recently, as part of the process to implement this internal working system, our staff were informed about the benefits of the new system of lean manufacturing, with an information event that all the employees participated in.

The objective of the talk was aimed at making the entire company part of the implementation of the model with which to “become better professionals and work in better conditions, which is what, ultimately is sought with the implementation of this method” stated our Director General, Salvador Martínez.

“With this measure, OMDF assumes the challenge of transforming each part of its industry and way of working in order to think ahead for the future growth of the company in terms of sustainability and efficiency” outlined Salvador Martínez. “We are committing to a winning way of working, a 21st century way, a working culture that involves ongoing improvement through analysis of competitors, minimising losses, maximising value for the end client, etc.” concluded Martínez.


The most famous case of the implementation and success of this working method is that of the Japanese company Toyota. In our sector, Procter & Gamble served as inspiration for the system that, since last week, we have begun to apply in our facilities in Valencia, and that the group has been following since 2015.

The “Toyota Way or Lean manufacturing” is a management model specialising in minimizing the losses of the manufacturing systems while maximising the creation of value for the end client. To achieve this, it uses the minimum quantity of resources, that is to say, those strictly necessary for growth.