Fruit Attraction 2018: a real success for Obeikan

On October 23rd, 24th and 25th, we attended the Fruit Attraction fair, the International Fruit and Vegetable Fair held in Madrid. We know that many of you could not attend, so we didn’t want you to miss any of the details. This year our presence at the fair was very special because, in addition to the scheduled visits – we were very glad to be able to greet and reinforce commitments with our regular customers and with new ones with whom we started a relationship that we’re sure will brings us a lot of joy-, we had two important appointments: celebrate our 10th anniversary with the sector and the honor to attend as invited speakers by Packnet, to a special day on sustainable packaging.

The spirit of celebration for the 10th anniversary was more than present throughout the event and we enjoyed this edition in a unique way. During the second day we organized at the booth of our good friends of Fruitnet, an anniversary party, to which journalists and renowned influencers of the sector were invited to a birthday breakfast where nothing was missing. We blew out the candles of a cake that was difficult to identify, since it had the exact same design as one of our Obeikan packages, a nod to that shape so characteristic of our packaging which is easily recognized in the packaging sector. With the presence of a large part of the team and our most recent incorporations, everyone was very satisfied, we took hundreds of photos and had the most productive conversations. Thank you very much to everyone who accompanied us and made it possible.

In addition, we can’t forget the conference that our CEO Salvador Martínez offered at the ‘Conference on innovative and sustainable packaging applied to the new trends of fruit and vegetable consumption’. He presented numerous practical day to day tips and encouraged those present to use packaging that respects the environment because it’s a three way win: to the company itself because it’s considered to be “aware” of environmental issues, to the client because it has the opportunity to use biodegradable and reusable materials and to the distributor, because it makes him sustainable and increase his sales. His message was clear: “the important thing is to strive to be sustainable. If it’s not possible in the whole chain, at least where feasible. It’s a question of attitude”.