Obeikan MDF, the best choice to distinguish from your competitors

  • Obeikan MDF launches new collaboration in supermarkets thanks to Food Fellows, the innovation company of Harvest House (one of the largest growers cooperations of salads in the Netherlands), through several customized displays for the sale of tomato sauce in the German supermarkets.
  • Obeikan MDF joins the ‘Food Fellows’ project and strengthens its fight against food waste and the search for sustainable solutions.

Obeikan MDF, the Spanish packaging company specialized in medium density fiberboard, takes a step forward against food waste and joins the Dutch Harvest House cooperative in one of its most ambitious projects: ‘Food Fellows’, the initiative with which the cooperative is committed to converting rejected food or surplus which has not been able to sell into high quality products for consumption and commercialization.

This way, Obeikan MDF has designed specialized displays that are already outstanding over the German shop shelves, to reinforce differentiation at the point of sale of premium products. They increase visibility and will encourage product consumption thanks to the eye-catching and colorful design of its point of sale displays. The designed displays are already at different points of sale in German supermarkets.

“The tomato sauce from Food Fellows’ competes with highly positioned products in the market of the fruit and vegetable section. In this context, Obeikan MDF steps in, with a striking display that has a capacity of 30kg per tray, to attract the attention of the consumer at the point of sale” as Salvador Martínez, General Manager of Obeikan MDF says. “In addition, our flexibility, ability to quickly develop our products, as well as their sustainability, makes our displays the best option for any company that goes for these factors.”

Recyclable, sustainable, eco-friendly material…Obeikan MDF remains true to its style, betting on new solutions to meet the demands of their current customers, as is the case of Harvest House, as well as their potential customers, not only within the fruit and vegetable sector, but also in other sectors, with companies that are willing to add value at the point of sale.

Obeikan displays maybe found over more than 300 establishments in different German cities.