The Spanish Technological Platform of Packaging and Packages, Packnet, organized within the Fruit Attraction fair in Madrid, a session on “Innovative solutions for packaging oriented to the e-commerce of fruits and vegetables”. We were lucky they counted on us to add content to the session, reinforcing our role as a reference company for sustainable and innovative packaging.
The person in charge of the presentation was our general director, Salvador Martínez. Titled “Sustainable packaging, guarantee of success”, the intervention was marked by its clarity and practicality, since Martinez wanted to be direct, sincere and once again, practical. “There are no sustainable or unsustainable products or materials, but different solutions with a greater or lesser degree of impact in different areas”, said Salvador Martínez. The CEO of the sustainable packaging company wanted to set aside demagogy and speak clearly: “What’s important is to have a predisposed attitude to become sustainable in all areas of the company where possible, a 100% is almost impossible, but the key issue is to take the step “.
Easily recyclable, formats adjusted to the need of the consumer or that help preserve the food are some of the characteristics of a sustainable package, which above all is respectful with the environment, a feature that attracts the three links of the value chain: society, client/consumer and company.
Movements such as zero-waste, the fight against CO2emissions, being respectful with the ecological cycle of wood (from renewable sources) are some of the terms with which society is increasingly familiar and above all, aware when choosing a product or another.
Obeikan’s differential advantage is its raw material: the MDF. The material used in all our packaging comes from sustainable and controlled forest sources, turning us into allies to fight climate change. Its possibilities of reuse and combustion guarantee its use up until the end. Obeikan’s MDF is certified in wood chain of custody systems: FSC® and PEFC.
With these fundamental ideas our general director delighted those present in the audience, who didn’t miss any detail and were very pleased with the presentation. See you in the next Packnet forum!