New Year comes full of motivation to change your habits. Actually, after Christmas celebration parties, where food is essential, the new resolutions come, and among one of the most repeated: start a healthy and balanced diet, based on fresh products that will help our body.

Once again, January is the top month for fruit and vegetable consumption at homes. In fact, the British organization Veganuary, since 2014 encourages and supports people and businesses alike to move to a plant-based diet and a vegan lifestyle, encouraging people worldwide to try vegan for January and beyond. According to the British tabloid The Guardian, Veganuary has ended this 2020, on record high with 250,000 participants signed up to the Veganuary movement.

Being aware of the importance of eating vegetables and fruits is a good way to start the year, but also realizing that the packaging that goes with them is eco-friendly and takes care of the product. At Obeikan, our MDF proposal does not mix materials, which makes it much easier to recycle. Fully committed to sustainability, our formats guarantee an environmentally conscious solution for the consumption of fresh products. In addition, the high resistance of our MDF packaging makes reusing easier. This way the consumer, once the product is finished, can reuse the packaging for storage or organization if needed. This aspect, known as Second Life, provides a differential value which makes us feel particularly proud.

Can you think of any better way to start the year than by reusing the containers of your favorite seasonal vegetables? The main vegetables of the season in January are escarole, onion or Brussels sprouts. Since we couldn’t decide on any of these vegetables, we decided to design this special packaging.