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Fruit Attraction 2016

Fruit Attraction 2016. A global showcase for Obeikan MDF

The Fruit Attraction 2016 took place last week in Madrid. It is one of the most important trade fairs in the fruit and vegetables industry. The international event welcomed 1.200 participant businesses from 30 different countries. This helped gather about 55.000 industry professionals at the same event.

Obeikan MDF had a distinguished presence at the fair through its clients. Brands of relevance like Fresón de Palos, Natur Green, Mifra, Bollo, Caparrós, Peyró Camaró, Brio, Hoogstraten (“Denberk Delice”), Ayecue (La Rioja), Grufesa, IGP Cítricos Valencianos,  Pomme Aliance, among others, showed their Obeikan MDF-fabricated packaging.

One of the most viewed display racks was EDEKA. The supermarket leader in distribution (with more than 12.000 stores) decided to promote their image through the containers Obeikan MDF made for one of their most successful promotions. The innovative design of these containers was very well received by the attendees and meant a new opportunity to showcase how the work method at Obeikan MDF is based on a firm bet on innovation.

Fruit Attraction 2016 served to confirm the growing visibility of the campaign through its clients. It was also the perfect space for the entire Obeikan MDF sales agent team and the General Manager of the firm, Salvador Martínez to visit the company’s clients and create new collaboration relationships with other important entities of the industry.

The “Asia Fruit Logistica” fair was a total success for Obeikan MDF

The presence of Obeikan MDF in the “Asian Fruit Logistica” held last week in Hong Kong was a great success for the company. The annual trade fair, which welcomed 650 companies from the industry, has meant an incalculable business opportunity for Obeikan MDF, whose stand has had more than 300 visits of a high commercial interest.

This year, the fair has received more than 9.000 attendees. This establishes it as the most important in the Asian- Pacific region in its industry. The participant’s general profile was divided in:

  • Importers / Exporters
  • Retailers / Wholesalers
  • Producers / Producers
  • Packaging /Logistic

Thanks to the variety of this professional range, the fair means a space of an incalculable value for all the business in the industry who try to position themselves for future international commercial transactions. The global potential of the trade show is more than interesting since only a 66% of the buyers are Asian. The fair was visited by professionals from more than 50 countries altogether.

This event has supposed a magnificent opportunity to exhibit in front of a qualified and a high commercial interest target, a great variety of the catalogue products available at Obeikan MDF. At the same time, and face to face, its versatility was shown.